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About Us

Welcome to Optimize Nutrition, based in Nanaimo, BC. For over 17 years, we’ve been your go‑to source for expert‑curated supplements and wellness essentials. What started as a local store in 2010 grew into a trusted online destination in 2019—so you can thrive wherever you are.

Founded by a Registered Holistic Nutritionist, we hand‑pick only the highest‑quality products—from everyday health essentials to athlete‑grade supplements—backed by science and transparency.

We serve everyone—from wellness beginners to elite athletes—because quality, expertise, and personalized advice should be accessible to all.

At Optimize Nutrition, we don’t just sell products—we guide your journey. You’ll get honest reviews, clear recommendations, and a curated selection that meets our high standards. If it’s not here, it’s not good enough—yet.

More than customers, you’re part of the Optimize Family. Welcome—here’s to "Optimizing Your Life"

Sincerely,
The Optimize Team

Optimize Staff


Our Mission & Values

  • Community-Focused: We view every customer as family—your goals are our goals.
  • Expert-Curated Quality: Every item meets our founder’s rigorous standards—no fluff, no shortcuts.
  • Holistic Wellness: From everyday vitality to athletic performance, our range supports balanced health and sustainable lifestyles.

Why Choose Us

  • 17+ Years of Expertise: We’ve served thousands of clients with honest, informed advice.
  • Transparent Curation: We only carry products we believe in; if it’s not outstanding, or customers demand it, you won’t find it here.
  • Holistic Support: Whether you're starting out on your wellness journey or pushing athletic limits, we've got you covered.

Milestones at a Glance

Year Milestone
2007 Opened Store in Nanaimo
2010 First 1000 Customers
2012 Increase health and wellness focus
2019 Launched Online Shop
2020 Over 15,000 Happy Customers
2022 Made it Through the Pandemic
2025 Over 25,000 Happy Customers

What Customers Say:

“Optimize Nutrition helped me recover faster and smash personal bests in just 6 weeks!”
– Sarah, Nanaimo
“I feel stronger, energized, and more confident—thanks!”
– Mike, Victoria
“Fantastic quality and honest advice—finally a shop I trust.”
– Emma, Vancouver