About Us
Welcome to Optimize Nutrition, based in Nanaimo, BC. For over 17 years, we’ve been your go‑to source for expert‑curated supplements and wellness essentials. What started as a local store in 2010 grew into a trusted online destination in 2019—so you can thrive wherever you are.
Founded by a Registered Holistic Nutritionist, we hand‑pick only the highest‑quality products—from everyday health essentials to athlete‑grade supplements—backed by science and transparency.
We serve everyone—from wellness beginners to elite athletes—because quality, expertise, and personalized advice should be accessible to all.
At Optimize Nutrition, we don’t just sell products—we guide your journey. You’ll get honest reviews, clear recommendations, and a curated selection that meets our high standards. If it’s not here, it’s not good enough—yet.
More than customers, you’re part of the Optimize Family. Welcome—here’s to "Optimizing Your Life"
Sincerely,
The Optimize Team
Our Mission & Values
- Community-Focused: We view every customer as family—your goals are our goals.
- Expert-Curated Quality: Every item meets our founder’s rigorous standards—no fluff, no shortcuts.
- Holistic Wellness: From everyday vitality to athletic performance, our range supports balanced health and sustainable lifestyles.
Why Choose Us
- 17+ Years of Expertise: We’ve served thousands of clients with honest, informed advice.
- Transparent Curation: We only carry products we believe in; if it’s not outstanding, or customers demand it, you won’t find it here.
- Holistic Support: Whether you're starting out on your wellness journey or pushing athletic limits, we've got you covered.
Milestones at a Glance
| Year | Milestone |
|---|---|
| 2007 | Opened Store in Nanaimo |
| 2010 | First 1000 Customers |
| 2012 | Increase health and wellness focus |
| 2019 | Launched Online Shop |
| 2020 | Over 15,000 Happy Customers |
| 2022 | Made it Through the Pandemic |
| 2025 | Over 25,000 Happy Customers |
What Customers Say: